In 2023, TDC developed a logo system and campaign poster for the Sacramento Kings’ annual California Classic summer tournament. The visual identity was designed to be flexible, allowing it to live across a wide range of applications, from billboards and merchandise to in-arena signage throughout the event. Elements from the poster were adapted and expanded across the broader campaign, creating a cohesive visual presence across every touchpoint of the California Classic experience. The identity also became part of the NBA’s own coverage of the tournament, with the logo appearing throughout its broadcast, digital, and social coverage.